1/28/07

 Fitzmaurice Performance Launches their New 360 Athlete™ Program

            Fitzmaurice Performance announces the release of their proprietary 360 Athlete™ Program which strategically integrates performance training, mental skills training, sports nutrition and regeneration methods to develop the complete athlete. Unlike any other program, the 360 Athlete™ Program targets every variable which influences an athlete’s overall performance.

“Our 360 Athlete™ Program eliminates the guess work for athletes looking to be the best they can be. From the moment an athlete walks in our facility, we establish a clear path for them to achieve their athletic potential in their sport. We developed the 360 Athlete™ program to provide athletes with every tool necessary to consistently reach the highest level of performance on the field or court,” states Brian Fitzmaurice.

To enhance the 360 Athlete™ program, Fitzmaurice Performance has teamed up with Jason Selk, Sport Psychology Consultant to the St. Louis Cardinals and St. Louis Rams. Jason provides each athlete with mental training utilizing his Developing Mental Toughness™ program, which has been successfully used by amateur, collegiate, Olympic and professional athletes across sports. “We are excited to offer this valuable component within our 360 Athlete™ program. When it comes to competition, if two athletes have the same levels of skill and physical abilities, I firmly believe the more mentally equipped athlete will defeat their opponent,” Fitzmaurice says.        

            The 360 Athlete™ program reflects Fitzmaurice Performance’s vigorous international research in the sports science field in conjunction with data collected from numerous years of training athletes from the elite amateur to professional levels of various sports. Fitzmaurice adds, “I encourage athletes to stay tuned for additional information about the 360 Athlete™ Program on our web site.