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Founder & Head Performance Coach | Fitzmaurice Performance

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Brian Fitzmaurice is the founder and head performance coach of Fitzmaurice Performance and a strength and conditioning coach with more than 25 years of experience training youth, high school, collegiate, and professional athletes, as well as adults seeking to improve their strength, health, and performance.

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Brian earned his bachelor's degree from the University of Missouri–St. Louis, with an emphasis in Exercise Science and Nutrition, and is recognized by the National Strength and Conditioning Association (NSCA) as a Certified Strength and Conditioning Specialist (CSCS).

Since co-founding Fitzmaurice Performance with his brother Shawn in December 2000, Brian has dedicated his career to helping people reach higher levels of performance through purposeful training and great coaching.

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Today, Brian oversees the Fitz sports performance training methodology, programming, athlete development system, and coaching standards while remaining actively involved in coaching athletes and clients.

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More Than 25 Years of Coaching

Throughout his career, Brian has developed extensive experience in all aspects of strength and conditioning and athlete development, including long-term athletic development, strength and power development, speed and acceleration, agility and change of direction, plyometric training, conditioning, injury reduction, and post-rehabilitation return-to-performance training.

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Over the past 25+ years, Brian has had the opportunity to train thousands of athletes at virtually every level of competition—from young athletes beginning their development to high school and collegiate All-Americans, nationally ranked and blue-chip recruits, NCAA Division I standouts, and professional athletes across multiple sports, including NFL, MLB, and MLS draft picks.

But Brian's coaching philosophy has never been defined solely by the level an athlete reaches.

He believes every athlete has potential that can be developed through great coaching, consistent training, and a long-term commitment to the process.

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A Complete Approach to Athlete Development

Brian believes becoming a great athlete requires more than simply getting stronger or faster.

His approach to athlete development emphasizes a complete high-performance lifestyle built around mindset, nutrition, skill development, strength and conditioning, recovery, and consistent daily habits.

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In the weight room, strength provides the foundation, but developing a complete athlete requires much more—including speed, power, movement quality, coordination, resilience, confidence, and the ability to consistently perform.

This philosophy has shaped the Fitz Athlete Development System and helped thousands of athletes become stronger, faster, more explosive, more resilient, and better prepared for the demands of their sport.

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Coaching the Person, Not Just the Athlete

At the center of Brian's philosophy is a simple belief:

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Great coaching is about more than exercises, programs, sets, and reps.

Effective coaching begins with understanding the individual—their goals, abilities, training history, experience, and needs—and then providing the right training, progression, accountability, and environment to help them improve.

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That philosophy isn't limited to competitive athletes.

Since Fitz opened its doors in 2000, Brian has also worked extensively with adults through personal training, helping people build strength, improve health, remain active, and perform at a higher level in everyday life.

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Whether coaching a young athlete pursuing the next level, a professional preparing for competition, or an adult who wants to remain strong and capable for life, Brian's objective remains the same:

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Meet people where they are. Coach them with purpose. Help them reach their potential.

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Continuing to Learn. Continuing to Coach.

Brian's coaching philosophy has been shaped by more than 25 years of hands-on experience and a lifelong commitment to learning.

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Throughout his career, he has studied and learned from many of the leading minds in strength and conditioning, sports performance, movement, rehabilitation, and athlete development. Rather than subscribing to one training philosophy or system, Brian has continually evaluated, tested, and refined different methods to determine what can make the Fitz approach better.

More than 25 years after Fitzmaurice Performance began, Brian remains actively involved in coaching while continuing to evolve the Fitz training methodology and educate the next generation of performance coaches.

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His philosophy remains simple:

Develop the athlete. Coach the person. Build habits that last beyond sport.

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Small Gym. Big Mission.

Building Champions for Sport & Life.

Est. 2000